Is the video of Bruce Lee playing ping pong real?


Check out the following video. It’s about Bruce Lee playing ping pong with some nunchucks. The images are spectacular …

But this sporting boast is not real. Unfortunately.

As a full version of the video shows, which can be seen below these lines, the recording is only a “digital creation” intended to develop an advertising campaign that intended to go viral (and it succeeded) to promote the Nokia N96 Limited Edition phone. Bruce Lee , produced in 2008, thirty-five years after Lee’s death, who is still in fashion, even appearing, figuratively, in the recently released Tarantino film Once Upon a Time in Hollywood.

Nokia N96 (Limited Edition Bruce Lee) phone advertising images

This advertising work was carried out by the advertising agency JWT (J. Walter Thompson), located in Beijing.


In the video we think we see Bruce Lee himself, but it was not him but a double who, in the distance, seems the real one. The movements synchronized with the sounds of a real ping pong match, adding the audio and visual image of the ball added to the clip in post-production, generate the idea of a real match where Lee does not miss a ball, returning it. with the rotundity of his martial art.

In addition, the year 2008 marked the 30th anniversary of the (strange) death of Bruce Lee, which was also a source of inspiration for the advertising agency, by way of tribute: “Our task was to make people feel excited. Enough to visit the Nokia website and make the Nokia N96 Bruce Lee Limited Edition visible, not to communicate a complete and independent product selling proposition, which is the goal behind most TV commercials. JWT agency, to which they added: “Bruce Lee had ‘very’ amazing skills and we knew we had to be true to the legend. Fortunately, we also have a ‘very open’ client who advocates and knows the value of great creativity ‘.

And the campaign was a success, in just twenty-four hours they had exceeded 700,000 views.

The advertising campaign began as a fictional game, but that was only the beginning, soon after the full version was launched with the image of the product and the address of the website where the public could gather more information about the product, which was from ‘ limited edition’. Without a doubt, an original idea.

This is how Bruce Lee handled the nunchucks … in the movies …

Why is traditional marketing no longer working?


A recent investigation by Microsoft came to a predictable and disturbing conclusion: our average attention span is declining by leaps and bounds.

8 seconds of continuous attention

This type of study has been practiced since 2000, when we began to have smartphones stuck in our hands; And if then our capacity was 12 consecutive or consecutive seconds, in 2019, the amount of time has decreased to 8 seconds!

The research was carried out in Canada, where a group of researchers surveyed 2,000 participants and studied their brain activity using EEGs.

Thus, it was concluded that our attention span is less than that of minnows, which is calculated in just nine seconds.

The point is that beyond those 8 seconds in front of digital devices, the effects of this new ‘lifestyle’ inform us that the brain is increasingly ‘digitized’ and that connects with new habits, especially among the most young, used to living like natives in this world of endless screens.

Observing the youngest we see that reading habits have changed and, if they read, it is because they are forced, the vast majority. An unintelligent way of encouraging a practice, reading, that stimulates knowledge and, furthermore, the interest in knowing. But, now YouTube videos triumph, not too long, and if they don’t like them, they jump to another and another and another, to infinity because in that social network the word infinite takes on meaning. More videos are uploaded per minute than you can see in several days.

Generational differences

The survey also confirmed generational differences in mobile use; For example, 77% of 18-24 year olds answered “yes” when asked, “When I have nothing to do, the first thing I do is reach for my phone,” compared to only 10% of people over 65 years of age. The bad thing is that young people have too much leisure time

How all this influences current marketing strategies

Of course, all of this influences traditional marketing techniques. And he does it in a forceful way because if you study neuromarketing techniques, and you know how we react to commercial stimuli, when the stimuli are as scarce as those 8 seconds … there are more words: the description is done, and full of difficulties.
For example, as we discussed in a previous article on the subject, it is known that people are more likely to choose healthy menu options when they are displayed on the left side of the menu and unhealthy items on the right. In such a way that it will be recommended to reduce the number of words to a minimum so that brains do not reject an overabundance of information. In order for them to listen to you, you have to be as precise as it is concise… you have 8 seconds!

There is still room for hope
Not everything is negative in the study carried out by Microsoft. The report also shows that “our ability to multitask has improved dramatically in the mobile age.”

Microsoft theorized about the changes that are taking place in this new era and concluded that the brain’s ability to adapt and change over time and a weaker attention span may be a side effect of evolving to a mobile Internet.

In addition, it is more than usual to watch television and, at the same time, have the phone or the tablet at the same time. Even commenting on what is seen on social networks. It is a total interaction that encompasses any time of the day: at leisure, at study and at work.

The big question that I ask myself now is if you have been able to read this entire article. If you haven’t been distracted looking at your mobile because it bored you, even though, I think, I’ve told you interesting things

15 banned TV ads


Many television commercials have been banned or have not lasted for a long time. Others have been issued, but they would not resist even two seconds on the screen today because times have changed in terms of morals and ‘good customs’. Let’s take a look at some television commercials that created some controversy … When the creative advertising goes away the imagination and the original hand.

See or not see, that’s the question

 

The German brand Ihr Optiker went a little far when it came to highlighting the lack of visual acuity and the need for its services. Of course, the issuance of this announcement was prohibited. Given the current times, perhaps the guillotine would have been requested for the advertising creatives who created the idea and for the owners of the commercial brand.

The chocolate that … melts

Of course, the announcement was damn because it had some sensual connotations that went beyond “good taste”, which is why it was removed from the screens. The producing and manufacturing company was Negusa, and broke down at the beginning of this century.

Deadly warning

Death is not usually welcome to reach consumers. Here, Huynday wanted to show a black humor that became his ban, at least in Germany. Of course, almost everything remains on the Web, even if it is, in many cases restrictive, youtube.

Ikea, also suffers censorship

IKEA Tidy Up Banned Commercials

 

 

Ikea launched an advertising campaign under the slogan “Tidy Up” (order) composed of three ads. Well, all three were initially banned due to the display of open sexuality. Of course, they do not lack a sense of humor and comply with the maximum of surprising and fit perfectly in their idea, precisely that of facilitating order with their furniture … Perhaps the announcement in which the woman seeks her child will generate some impression on the more fragile thoughts, and be the worst, but the other two are memorable …

 

Life is short, according to Xbox

It is not very well understood that this announcement was censored, really. This thrilling announcement of the original Xbox console features a woman who gives birth to a baby, who is just shot out of the window and flies through the air as she ages, passing from teenager to adult and from adult to old. … to get to his grave. The message: Life is short; play more If you think about it, it looks like a console countercampaign: if life is short, don’t spend hours and hours in front of the screen playing …

And the Xbox has the ‘honor’ of having another ad removed due to the exhibitionism of violence, which must remain contained on the TV screen, but cannot pass through it.

 

Small but sturdy

Again, a car brand, in this case Volkswagen, breaks into a campaign not suitable for certain sensibilities. Talking about terrorism is not advisable, however resistant the Polo is.

The most provocative Kylie Minogue that stayed in the cinema

This is an advertisement for greater glory of singer Kylie Minogue. And, the truth is that it fulfills its seductive role with transparent lingerie, riding a mechanical bull and making some more than suggestive movements. This ad was only broadcast in movie theaters and never on television. The best, the end, when Kylie asks all men to be contemplating the images that stand up to show that the lingerie she advertises has the desired effect.

Looks are deceiving

As we see, most of the banned ads have a sexual component. Even to advertise shoes, the false appearance of what really happens is used. The truth is that they do it with one smile…