Category Marketing

Everything you need and want to know about marketing: techniques, tricks, skills, digital and traditional, current trends in guerrilla marketing and advertising, content marketing, relational, strategic, automated, experiential, operational, corporate and cultural.

Why is traditional marketing no longer working?

A recent investigation by Microsoft came to a predictable and disturbing conclusion: our average attention span is declining by leaps and bounds. 8 seconds of continuous attention This type of study has been practiced since 2000, when we began to…