A recent investigation by Microsoft came to a predictable and disturbing conclusion: our average attention span is declining by leaps and bounds. 8 seconds of continuous attention This type of study has been practiced since 2000, when we began to have smartphones stuck in our hands; And if then our capacity was 12 consecutive or… Continue reading Why is traditional marketing no longer working?
Category: Marketing
Everything you need and want to know about marketing: techniques, tricks, skills, digital and traditional, current trends in guerrilla marketing and advertising, content marketing, relational, strategic, automated, experiential, operational, corporate and cultural.
15 banned TV ads 📺
Many television commercials have been banned or have not lasted for a long time. Others have been issued, but they would not resist even two seconds on the screen today because times have changed in terms of morals and ‘good customs’. Let’s take a look at some television commercials that created some controversy … When… Continue reading 15 banned TV ads 📺