The presidential seat in the Santiago Bernabéu VIP box remains one of the most coveted positions of power in Spain. We review the history of electoral battles, impossible campaign promises, and the shifting landscape of the upcoming 2026 ballot.
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Unlike the vast majority of football clubs globally, which operate as public limited companies controlled by foreign investment funds, Real Madrid continues to be entirely owned by its registered club members (known as socios). This unique institutional structure has historically transformed its presidential races into full-scale political campaigns, complete with advanced marketing strategies, high-level corporate espionage, intense legal warfare, and, naturally, the strategic signing of superstar players used as tactical weapons.
1. The Gentlemen’s Era and the “Reign” of Bernabéu
In the club’s foundational days following 1902, the presidency was traditionally settled by informal acclamation among a dedicated core group of enthusiasts. However, the institutional figure who fundamentally revolutionized the entity was Santiago Bernabéu. Following the Spanish Civil War, the club’s infrastructure lay in absolute ruins. In 1943, Bernabéu was appointed president through an institutional consensus reached by the leading authorities of the era.
The Historical Anecdote: Bernabéu remained firmly at the helm for an incredible 35 years until his passing in 1978. Throughout this extensive tenure, genuine competitive elections never actually took place; absolutely no challenger dared to run against the man who had personally overseen the construction of the modern stadium and conquered the historic first five consecutive European Cups.

2. 1982: The First Great Battle
Following the death of Bernabéu and the transitional presidency of Luis de Carlos, the first modern competitive elections arrived in 1982. The race pitted the incumbent, Luis de Carlos, against a young, highly ambitious businessman, Ramón Mendoza.
- The Result: De Carlos emerged victorious, securing 10,752 votes against Mendoza’s 7,660.
- The Key Factor: De Carlos campaigned under the conservative slogan “Change? No, thank you,” successfully appealing to structural stability over Mendoza’s aggressive approach.
3. The “Deceased” Who Voted and the Rise of Mendoza
Ramón Mendoza eventually ascended to the presidency in 1985 and was re-elected multiple times. However, the 1991 election against the famous writer Alfonso Ussía went down in history due to intense institutional controversy.
“Even the deceased voted in that census,” Ussía publicly claimed years later, suggesting that the membership cards of deceased socios had been systematically manipulated to artificially inflate the votes of the incumbent leadership.
4. The Lorenzo Sanz Era (1995–2000): Breaking the Drought
Lorenzo Sanz did not initially reach the presidency through the ballot box, but rather took office following the sudden resignation of Ramón Mendoza in 1995. Under his executive management, Real Madrid reclaimed its rightful place at the pinnacle of world football. High-profile signings such as Predrag Mijatović, Davor Šuker, Clarence Seedorf, and Roberto Carlos, alongside tactical masterminds like Fabio Capello and Vicente del Bosque, forged a legendary squad.
The Ultimate Milestone: Conquering the club’s long-awaited Seventh European Cup in 1998. After a agonizing 32-year drought, a historic goal by Mijatović against Juventus restored the club’s continental glory. Sanz would later secure the club’s Eighth Champions League title in the year 2000. Additionally, his basketball management is remembered for a legendary league title victory captured at the Palau Blaugrana against arch-rivals Barcelona.
Personal Anecdote: His family experienced the club entirely from the inside; his sons, Fernando and Lorenzo, were active members of the professional football and basketball squads, respectively.
5. The 2000 Earthquake: The “Figo Affair”
Lorenzo Sanz, convinced of his absolute invincibility after capturing the club’s seventh and eighth UEFA Champions League titles, confidently called for early elections in the summer of 2000. He completely failed to anticipate the strategic cunning of a prominent civil engineer named Florentino Pérez.
Pérez dropped an unprecedented media bombshell on the campaign: he had secured a legally binding pre-contract agreement with Luis Figo, the captain and icon of arch-rivals FC Barcelona. If Pérez won the ballot, Figo would wear the white shirt; if he failed to deliver the player, Florentino promised to personally pay the annual membership fees for every single registered socio of the club out of his own pocket.
The Result: Against all established sports odds, Florentino emerged victorious by a margin of 16,469 votes to 13,302. This landmark corporate victory officially signaled the dawn of the global “Galácticos” era.
In 2004, Pérez was re-elected by a landslide, only to voluntarily step down two years later. In 2009, he returned to initiate a dominant second tenure, marked on the pitch by blockbuster signings such as Cristiano Ronaldo (a deal inherited from the previous administration of Ramón Calderón), Karim Benzema, Gareth Bale, Luka Modrić, and Toni Kroos. Under his leadership, the club amassed an extraordinary haul, including six additional European Cups (2014, 2016, 2017, 2018, 2022, and 2024) and five FIFA Club World Cups.
6. Ramón Calderón (2006–2009): On-Field Success and Institutional Crisis
A dedicated member since 1979, Ramón Calderón secured the presidency in 2006 during a highly volatile electoral process heavily marked by judicial battles surrounding the validity of postal votes. Throughout his three-year tenure, the club maintained fierce domestic dominance.
Sports Management: With Pedja Mijatović operating as sports director, Calderón assembled a robust squad featuring icons like Ruud van Nistelrooy, Fabio Cannavaro, Gonzalo Higuaín, and Marcelo (the latter two becoming structural pillars of the club’s subsequent golden decade). He captured two consecutive La Liga titles and a Spanish Super Cup, alongside an ACB League title and a ULEB Cup in basketball.
The Demise: Following severe institutional friction and controversies regarding irregularities during an annual general assembly, Calderón formally resigned on January 16, 2009, paving the way for a swift transition.
7. Vicente Boluda (2009): The Interim President
Following the convulsive exit of Ramón Calderón, the prominent Valencian maritime entrepreneur Vicente Boluda stepped up to assume the interim presidency in January 2009.
A registered member since 1998 and vice-president up to that point, Boluda steered the club for a brief five-month window. His primary mission was to stabilize the rocking institution and oversee the smooth organization of the democratic elections that ultimately facilitated the return of Florentino Pérez that same summer. He is colloquially remembered for his overly optimistic prediction that Real Madrid would easily “mop the floor” (*chorreo*) with Liverpool in the Champions League, which unfortunately concluded in a heavy Madrid defeat.
8. The 2026 Horizon: The Return of the Ballot Boxes?
Following years of uncontested renewals resulting in single-candidate terms, the presidential elections scheduled for June 2026 are shaping up to be the most unpredictable institutional process in over two decades. Florentino Pérez, looking to cement the operational profitability of the newly multi-functional Santiago Bernabéu stadium and the ongoing European Super League project, might finally face a formal challenger: the young infrastructure tycoon Enrique Riquelme. The CEO of Cox Energy has formally expressed his clear intention to offer a modern, generational alternative centered on digitization and a corporate structure more accessible to the base members, potentially marking the first real competitive ballot since 2006.
The Three “Ironclad” Conditions to Become a Candidate
Reaching the highest office at the club is not merely a matter of securing popular votes from the members; the internal club statutes (particularly following the stringent structural reforms introduced in 2012) impose massive financial and legal barriers that very few citizens can satisfy. These are the three fundamental prerequisites:
- Spanish Nationality: The candidate must be a native-born Spanish citizen (*español de origen*).
- Membership Seniority: The aspiring president must possess an uninterrupted, continuous loyalty of at least 20 years as an official registered member of the institution.
- The Massive Bank Guarantee (Aval Bancario): The candidate must submit a personal financial guarantee covering exactly 15% of the club’s total expenditure budget. Currently, with institutional budgets hovering around €900–€1,000 million, any challenger must personally back a financial risk close to €150 million, and this guarantee must be strictly issued by an official financial institution registered with the Bank of Spain.
Summary Table of the Modern Presidency
| President | Period | Main Institutional Milestone |
|---|---|---|
| Santiago Bernabéu | 1943 – 1978 | Architect of the modern club infrastructure; conquered the first 5 historic European Cups. |
| Luis de Carlos | 1978 – 1985 | Overswore the first democratic modern elections (1982), defeating challenger Ramón Mendoza. |
| Ramón Mendoza | 1985 – 1995 | Absolute sporting hegemony of the ‘Quinta del Buitre’ (5 straight league titles). Defeated Florentino Pérez in 1995 by mere 698 votes. |
| Lorenzo Sanz | 1995 – 2000 | Successfully broke the painful 32-year European drought by capturing ‘La Séptima’ (1998). |
| Florentino Pérez | 2000 – 2006 | The dramatic Luis Figo transfer contract alters football history. Spearheaded the ‘Galácticos’ era and financial recovery. |
| Ramón Calderón | 2006 – 2009 | Secured 2 consecutive La Liga domestic campaigns amidst heavy institutional crises. |
| Vicente Boluda | 2009 | Served an interim operational presidency and smoothly executed the return of democratic ballots. |
| Florentino Pérez | 2009 – Present | Historical absolute dominance conquering 6 European Cups in a decade and delivering the state-of-the-art Bernabéu stadium. |



